Email Marketing
Platform Redesign

UX & UI - Improving the Drag & Drop email editor and overall product design.

What we delivered

pure360mockup

Introduction

The Pure360 platfrom makes it easy to send large quantities of emails, manage your contact list & report on the results.

I worked within the product team as a UX Designer where I did user research, commercial design and product design.

pure360intro
pure360patternlibrary

Pattern Library

An on-going output of the Design team was to create a pattern library, this was a collection of reusable HTML elements that followed the Brad Frosts Atomic Design.

I produced designs for new components and also committed new code to the pattern library.

User Research

Performing User Feedback sessions & customer visits we highlighted friction points within the app, common confusions and areas for improvement. We made the rest of the product team aware of these issues and then organised internal collaborative sessions to find solutions

pure360intro
pure360patternlibrary

Branding

On top of the UX Design work, I was also involved in marketing work, from creating printed guides, small adjustments to the marketing site & designing the marketing stand to be used at exhibitions.

Icons

After time, the icons used slowly became further and further apart in regards to style. Recreating all the icons on an 8px grid and sticking to strick rules helped bring everything inline

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Colours

We worked in some new colours into an already established colour pallet - The colours were used across the product and branding

neutral-dark
213E55
info-base
319DCE
neutral-mid
439E91
success-mid
32D478
danger-mid
C92E47
axure

Protoypes

When working on projects that require either a change to a flow or a drastically new UI I always create a prototype.

The protoypes I create are normally made using Sketch/Invison or Axure