Design process
An attempt to document how a project might go from an idea into a working feature.
Roadmap
Top level ideas
Business requirements combined with user needs
Research
Generative research
What can we find out about the problem
Define
Problem selection
What should we work on
Ideate
Design sprints / sketching workshops
The more ideas the better, collaborate as wide as possible
Design
Prototypes
Product at least two competing concepts
Concept test
User / CSM testing
Does the user need it?
Refine concept
Tech exploration / feasibility
Fully understand all the moving parts
Variants
Test smaller unknowns
UI / Flows / Tech / Visuals
Usability test
How does it test with realistic assets?
Sprint Zero
Design as much as appropriate
Are the designs ready for development?
Stage
Review work matches expectation
Beta / Live
Get the feature in the hands of users
Consider a smaller roll out if needed
Learn
Keep an eye on metrics
Did the feature land as expected?
